about Atelier Pip

Atelier Pip is a London-based drinks consultancy, founded by Zoe Burgess in 2019. Flavour, and its role in drinks creation and experience is at the centre of its approach and services. The range of services include Menu & Concept Creation, Training & Operations, Cocktail & Product Development, Flavour Profiling & Pairing and Brand Expression & Education in drinks.

The work of Atelier Pip is tailored to each individual client dependent on their needs and the context of the project at hand. Projects range from end-to-end creation of an entire bar, from concept and menu to broader sensory cues, through to targeted collaborations, seasonal menus and the refinement of existing cocktail programmes. Brand work includes product and recipe development, training and education.

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What People Are Saying

From Michelin-starred to independent restaurants, hotels, bars and drinks brands.

Joké Bakare & Matt Paice, co-founders of chishuru

“We loved working with Zoe at Atelier Pip on refining our current drinks list and also bringing new creations to the menu. Zoe made a huge effort to understand our very specific requirements and got to grips with the range of lesser-known ingredients we use. Bringing a London sensibility to West African flavours is what we're all about and Zoe got that brief. We also very much appreciated her focus on working with the bar team to make sure her recipes and instructions were easy to understand and workable in a hectic service.”
Shaun Bowles, Cluster General Manager - Queens Hotel Cheltenham - Francis Hotel Bath

“I had the pleasure of working with Zoe Burgess on the launch of Emberwood and reimagining of the Francis Hotel in Bath, and her contribution has been outstanding. I was immediately struck by how exceptionally sensitive and considered Zoe was to our brand, vision and purpose. She brings a rare combination of creativity, precision, and deep industry knowledge. Her ability to craft distinctive, story-led drinks and guide our team through every stage of development and delivery has been instrumental to the success of our concept.”
Jonno Forbes, UK Operations Director at ARTFARM

“I have worked with Zoe for many years on projects for Dinner by Heston in Melbourne and Dubai, as well as Roth Bar in Somerset. Zoe’s depth of research, attention to detail and approach to developing bespoke cocktails is truly exceptional. She adapts well to different briefs and does an excellent job guiding and training teams through the implementation process, to ensure everything is perfect.”
LUC MERLET, MANAGING DIRECTOR SALES MARKETING AT DISTILLERIE MERLET ET FILS

“Zoe brings an exceptional commitment to channelling a brand’s DNA while remaining closely attuned to what consumers value. She has a rare ability to balance the technical detail and specificity of each project with a creative touch that ensures the result feels both authentic and engaging. Her projects set new benchmarks in the hospitality industry, and on top of her talent, she is a genuine pleasure to work with.”
Asher Flowers, Founder of Broken Barrier Tequila

“After reading The Cocktail Cabinet, I knew that Zoe was the person to help develop the experience of my infused Tequila brand 'Broken Barrier'. Zoe’s approach to flavour is both bold and nuanced, she understands a brief in its entirety, a real team player and has been instrumental to the development of the brand - I always look forward to working with her.”
Tara MacBain, Owner of Julie’s

“We loved working with Atelier Pip for the reopening of Julie's, as Zoe completely understood our vision from the start. She created a unique cocktail menu that encapsulates the fun and glamour we're known for and which sits perfectly alongside our brasserie-style menu. Zoe was on hand throughout the project, acting as a sounding board for our bar team, providing training and ensuring everything was perfect for the big day and beyond.”

about zoe burgess

‘My work isn’t about just designing a drink, or a menu, it’s about weaving together a mix of ingredients, which will evolve to mean so much more than their stylish name or thoughtful glassware. These flavours begin to tell the stories of the brands they represent - celebrating the people, places and cultural moments that are meaningful to them.’

Zoe Burgess is the founder of Atelier Pip, a London-based drinks consultancy, with over 15 years’ experience creating cocktail programmes and concepts for bars, restaurants and hotels across the UK and Europe. Her work spans independent venues, hotels and Michelin-starred restaurants, with clients including The Standard (London & Brussels), Emberwood (Bath), Artfarm (Bruton), Chishuru (London), Julie’s (London) and SKOF (Manchester).

Zoe has led large-scale, multi-venue drinks projects, including the development of cocktail offerings for The Standard in London and Brussels. In London, this included overseeing cocktail strategy across five venues, among them the 10th-floor bar, Sweeties. For The Standard Brussels’ 2025 opening, she created drinks concepts for three venues, including a Martini and Royale-led Lobby Bar. She was previously part of the development team at The Fat Duck.

Alongside consultancy work, Zoe is deeply involved in on-trade training and education. In collaboration with Merlet Liqueurs, she developed the Flavour Flip cocktail development programme, with workshops delivered in London, Edinburgh and Amsterdam, and further sessions planned. She has presented at Diageo Bar Academy’s Career Lab and speaks regularly on no and low-alcohol cocktail creation, including at the No, Low & Mid Summit in 2024 and 2025.

Zoe has been recognised as one of Conde Nast Traveller’s “5 tastemakers changing the London cocktail scene.” Her debut book, The Cocktail Cabinet: The Art, Science and Pleasure of Mixing the Perfect Drink (Octopus Books, 2022), was nominated for Best New Cocktail Book at the Tales of the Cocktail 2023 awards. She writes regularly for The Caterer as their Drinks Doctor and publishes Flavourful, a Substack exploring the structure, iconography and cultural evolution of alcoholic and non-alcoholic cocktails.

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